A relatively new
method of marketing an author’s book is to do it via online blogs in what is
known as a Blog Tour. An author and his/her book are scheduled at a variety of
blogs for interviews, book reviews, guest posts, and chapter excerpts. This
avoids the author needing to physically travel around the country, yet still
provides the opportunity to reach a wide audience.
The single best way
to get the word out about your new book is to get it into the hands of people
who read and review books publicly. This is where blog touring has taken off.
It combines all the
benefits of touring with the ease of online interaction! But how do you set up
one of these blog tours?
There are plenty of
blog tour companies out there who will take your book and not only get it into
the hands of other book reviewers, they’ll also schedule those reviews up into
a nice week-to-month tour through associated blogs and social networking sites.
This is a great
service to look into.
Hiring a blog tour
service can be extremely expensive or cost effective, depending on who you go
with. There are some that offer all kinds of bells and whistles: Book reviews,
Author Interviews, Book trailer creation, Ad creation, Press Releases, etc..
The sky is really the limit where touring is concerned.
The choice is yours
on who you go with, but you have to factor in how much it will cost vs. how
much interest it will gain for you and your book.
Let me give you some
some things to consider when choosing a blog tour service:
• What blogs
are they affiliated with?
Check out their
links. They should provide a listing of blogs they regularly work with.
• Do those
blogs have a good following?
Most blogs have a
“followers” widget on the side where you can see how many people publically
follow them. Also look at the comments section and see if people are
participating in the blogger’s posts. This will give you an idea of how active
members are.
• Do they offer
reviews with your tour?
Reviews are the
biggest seller in these tours, because people trust their blogger’s opinion. An
interview is great to introduce yourself, but a “thumbs up” from a blogger who
has read your book can help people decide to take a chance on you and your
book.
• Does the blog
tour offer giveaways for your book?
People like to win
things. If your tour includes giveaways of your book or Amazon gift cards, etc.,
it will attract more attention.
So, once you have your book ready to publish, why not
consider looking in to taking it on tour?
And if you’d like to read more Self-Publishing tips and
tricks, check out Go
Publish Yourself!
Go Publish Yourself!
Self-Publishing made simple. Get your polished novel ready
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What’s in the book?
Common Misconceptions
The Business of Self-Publishing
Basic Costs & Budgeting
Publishing Formats: Epub, Kindle, Smashwords, & Print
Cover Art
Interior Layout
Pricing
Printing and Distribution
Marketing Basics: Platform Building, Book Signings, Blog
Tours, etc.
And much more!
Don’t make rookie mistakes. Learn from an insider!
Katie Salidas is an author with several successful
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Yourself) style, without the aid of author service companies. Through trial and
error she has gained the knowhow to successfully publish print and ebooks. Go
Publish Yourself! has that knowledge assembled into an easy-to-use format,
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