I was asked about using a PA after last week’s post about marketing options. So, let's take a closer look at what a PA is and can do for you and your books. PA’s are a wonderful resource to use to take some of the pressure off of an indie author’s writing/marketing workload.
This is a work for hire position with rates to be negotiated by the author and the PA prior to work beginning. It is always suggested that before any work partnership is started that some form of written contract be in place. This protects the Author as well as the PA from possible legal issues down the road.
The responsibilities of the PA are, but not limited to the following:
1. Social Networking assistance. Update Facebook page and Twitter account with teasers, sales, and other promotional items related to the author’s work. (All teasers and other promotional graphics will be provided by the author. Any other graphics must be approved by the author before posting.)
2. Maintain calendar for the author (blog takeovers, promotional events, and other miscellaneous items).
3. Keep track of giveaways, schedule and document winner addresses for the author to award prizes.
4. Answer questions from fans as reasonable, regarding future releases, promotional events, signings, etc. or forward inquiry to the author for a response.
5. Assist author in organizing tasks for her street team, including sharing posts made on the author’s FB fan page with the street team for them to share on FB and Twitter.
6. Assist author in writing monthly newsletter.
So. As you can see, a PA can pick up as much or as little of the author’s workload as they both agree on, significantly reducing the time spent away from writing. However, as it is a work-for-hire position, the cost can become high if you rely on them too much. If you find that is the case, you might consider a publicist.
More on that in our next post.