Four Options For Book Marketing That Might Fit Your Budget.
The excuse of, “I’m a writer, not a sales person,” is not valid in our current book market. With literally millions of books being published each year, you have to learn to sell yourself and your books, or drown in the rushing tide. And of course while you’re busy trying to figure out how to market yourself and your books, you still need to write more. There are no one-hit-wonders in self-publishing. Readers who love your first book will demand more. And, if you don’t deliver, you will be forgotten.
I know what you’re thinking. How am I supposed to keep writing books if I have to take that precious time to sell the ones I’ve just published?
I say the same thing every time I hit publish. With two series under my belt I still struggle with the idea of selling books and trying to keep up with reader demand for more. That’s when you might want to look into other methods of promotion that take the weight off of your own shoulders.
Aside from the daily social media spam, there are a few options you can take to help you with this.
Street Teams –Word of mouth has been long touted as the best way to sell books and that is what a street team is all about. Fans of your work sign up to be part of a group marketing effort. The cost? Swag, free books, facetime with their favorite author, chances to become a character. You can really get creative here, as long as you keep your fans happy they will keep pimping your books.
Blog tours – Relatively cheap. Tours vary based on length of time you want your book promoted, and if you want reviews or not included. This is by no means a long term marketing effort, but is a good and inexpensive idea for book releases.
Hire a P.A. – If you can afford it, this option can really help take some of the pressure off. A P.A. will help with whatever you need. You set the workload. Prices for their services will have to be negotiated ahead of time.
Hire a Publicist – This will be by far your most expensive option, but it can pay back in spades. They essentially hold your hand through the process and help you develop not only a brand, but an excellent shot at getting your book into the spotlight. You have to be willing to make the gamble though as it will be initially a HUGE investment.
I’ve recently been introduced to a wonderful site with freelancers who offer up services that fall into many of these general categories. Have a peek around AuthorsAtlas and see if you might find something here to assist you in your marketing needs. http://www.authorsatlas.com/