In your face marketing. It works!
Released on May 15th, Angels and Demons hasn’t even been out a full week, yet it is already topping a blockbuster like Star Trek by a little over 3 milion dollars.
By last look, (on Rottentomatoes.com) Angels and Demons is at a very respectable 46.2 million. There is only one problem. The movie sucks. This is according to the tomatoemeter on Rottentomatoes.com ( 38%)& Critc rating on Yahoo Movies ( C+). With only a 38% approval rating, this movie shouldn’t be such a money maker. Why then is it beating out Start Treck, who’s franchise is well known world wide and receiving a respectable 95% approval rating?
In your face marketing!
I don’t know about you, but I haven’t gone to see a move in the last 6 months without hearing about Angels and Demons. I have seen so many commercials and ad’s for this damn movie, I was about ready to scream. I had even planned on seeing the damn thing, though I still haven’t read the book. It is this constant plugging that is getting me curious. I should mention that I never saw the Da Vinci Code either, and the book is collecting dust on my bookshelf (because I never got around to reading it).
The same type of marketing was done with another movie not too long ago. In early 2007, Ghost Rider hit the silver screen. Not a movie I would have ever thought of watching. It too was marketed to death (I started to consider seeing it) and it also carried an abysmal approval rating (a reason I didn't go see it). At 27% approval, the movie still managed to clear $115,802,596 at the box office.
These are a perfect example of what, in your face marketing, can do.
Make noise, tease something enough times, and people will get curious. If they are curious, they will buy. It works for books as well as movies. It doesn’t matter if the movie/book has the worst approval rating ever, you will still sell tickets/books. Sure, people can demand money back, but most don’t. (I’m not saying write a flop, I’m just highlighting how well this in your face style works.)
Good news for us authors out there (once we do get published.). With Social networking, Blogs, YouTube, etc... There are so many ways we can get our names out there. We can make a lot of, free noise, about our work. There are plenty of avenues to promote our work and maybe see some great success.
Anyway, that’s my 2 cents for the day.